Pa'ia
About Pa'ia
Just four miles into your drive to Hana from Kahului, you'll come across the historic, colorful town of Pa'ia. Spend a day in the town of rustic storefronts filled with local art galleries, mom-and-pop restaurants and cafes, and unique shops and boutiques, or head a short drive north to Ho'okipa Beach, known as the "Windsurfing capital of the world." During the winter, the big north shore waves make Ho'oKipa Beach a magnet for pro windsurfers and kite surfers, truly an awe-inspiring sight to behold. The beach is also home to green sea turtles resting up on the sand. Please note that these are wild creatures and have much respect here in the Hawaiian Islands, so please keep your distance and take your pictures from at least 20 feet away. North shore waters can be extremely dangerous, so please heed all posted signs for your safety.
Pa'ia Dining
Dig into deliciousness on your Maui vacation with these Pa'ia restaurants:
- Paia Fish Market
- Cafe Mambo
- Flatbread Company
- Mama's fish house
- Vana Paia
- Island Fresh Cafe
- Surfclub Tacos
- Thai Spice
- Tobi's Poke & Shave Ice
- Paia Bay Coffee Bar
- Paia Gelato
- Better Things
- Mana Foods
- Ululani's Hawaiian Shave Ice
Shop Pa'ia
Are you looking for a uniquely Maui souvenir to commemorate your trip? Be sure to check out these local shops when you visit!
- By the Bay
- Lilikoi Paia Maui
- Soley Aloha Boutique & Gallery
- Heart in Paia
- Biasa Rose Boutique
- Nuege Bleu
- Mahina Boutique
- Kiwi Johns
- Moonbow Tropica
- Peral Butik
- To the Moon and Back
- Honolua Surf Co
- Maui Hands
- Lele By Adelina A Mare
- Maui Girl Swimwear
Pa'ia Attractions
From kite surfing to bike rides, check out these Pa'ia attractions:
- Maui Cyclery
- Paia Bay / Baldwin Beach Park
- Kitewizard kiteboarding Lessons
- Paia Tattoo Parlor
- Ho'okipa Beach
Browse All Vacation Rentals
Frequently Asked Questions about Pa'ia
Is Pāʻia a walkable town?
Yes. Pāʻia is compact and easy to explore on foot. Most of its shops, cafés, art galleries, and restaurants line Baldwin Avenue and Hana Highway, so you can park once and spend a few hours wandering through town.
What is Pāʻia Town known for?
Pāʻia is known for its bohemian charm, colorful storefronts, and laid-back surf culture. Once a sugar plantation town, it’s now a hub for local art, boutique shopping, organic cafés, and quick access to some of Maui’s best beaches like Baldwin and Ho‘okipa.
Can I reach Pāʻia from the Road to Hana?
Yes — in fact, Pāʻia is the official starting point for the Road to Hana. Many travelers stop here to grab breakfast, coffee, or picnic supplies before beginning the drive.
Is there parking in Pāʻia?
Public parking can be limited, especially during midday, but there are several small lots and street spaces near Baldwin Avenue. Arriving early or later in the afternoon makes it easier to find a spot and enjoy the town at a relaxed pace.
